Kayak is a budget travel app which focuses on offering the best flight, accommodations, and transportation deals for their customers.
The Kayak redesign focuses on ease of use through an enhanced minimalist interface. By removing clutter, simplifying pages, and adding an easy-to-use rewards system, the Kayak Travel App’s target audience will broaden, and their return customers will increase.

With a new and improved reward system and app navigation Kayak will reach new audiences, improve customer loyalty, and retain more return customers due to the incentivising and reliable features of the rewards program.